Cadillac Escalade "Has Arrived" Luxury SUV Debut Print Ad 1999 1990s
Cadillac wants the new Escalade to arrive like a headliner taking the stage, and this 1999 ad opens with a white SUV blasting head-on through a tunnel of blurred golden trees. The cheeky parenthetical thanking the opening acts shrugs off every rival luxury truck, a swaggering tone that fit the late-90s SUV boom. Copy leans on the OnStar system as a feature no other SUV could match. It is a confident piece of automotive history from the dawn of the Escalade.
- Small print credits General Motors trademarks and a 1999 copyright
- Promises concierge help, emergency aid and directions at your fingertips
- Dealer phone number and website appear at the bottom
- Display beside SUV, pickup or General Motors memorabilia
- Measures approximately: 8" x 11"
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