Butlers Malings Shoes Boots "Express Yourself" Cotton Candy Print Ad 1985 1980s

Butlers and Malings Shoes sell boots through romance, showing a giggling couple sharing cotton candy on a park bench while three styles of leather boots take turns in the spotlight. The headline "Express Yourself!" invites young shoppers to treat footwear as a personality statement rather than a necessity. Each boot is posed on a leg for an easy look at how it wears, from flat riding styles to curved heels. The cozy knits and playful mood capture the easygoing side of 1985 fashion.

• Ad copy invites shoppers to give into temptation with the new collection
• Boots priced at $59.99 in the ad, a fun vintage price tidbit
• Chain promoted as having over 500 stores nationwide
• Measures approximately: 8" x 11"