Benson Hedges Lights Mornings Me Woman Phone Call Print Ad 1981 1980s
A 1981 Benson & Hedges Lights ad, "Benson & Hedges & Mornings & Me," showing a woman relaxed on a staircase in jeans and a maroon sweater, phone tucked to her ear and a cigarette resting in her free hand. The cozy, laid-back setting sells the brand's morning-routine angle.
- Woman shown curled up on carpeted stairs, phone receiver in hand
- Benson & Hedges Lights Menthol and 100's packs pictured together
- Casual maroon sweater and jeans give the scene a relaxed, at-home feel
- "Because the pleasure lasts longer" tagline features prominently
- Surgeon General's health warning printed per period regulations
- Measure approximately 8 x 11 inches
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