Benetton "United Colors" Flags Face Paint Youth Print Ad 1985 1980s (2pgs)

Benetton sells unity as much as clothing in this two-page 1985 spread, posing two young people with painted faces and tiny national flags pinned to their outfits. The line "United Colors of Benetton" turned the brand into a global statement of togetherness and set it apart from standard fashion advertising. Sweatshirts, bright patches and playful makeup add a street-wise, youthful edge. The spread was carefully removed from a magazine and the image may not line up exact. It is an instantly recognizable example of mid-1980s fashion marketing with a message.

• Mexican, Brazilian, Swedish and other flags appear across the outfits
• Store address printed in a vertical line along the edge
• Green logo patch anchors the lower corner of the right page
• Measures approximately: 8" x 11" (each page)