Benefit They're Real Mascara Sephora Pinup Glam Spanish Print Ad 2012 2010s
Benefit cracks a joke with this black and white pinup, where a glamorous woman with bare shoulders and a plunging neckline holds a lie detector probe. The Spanish thought bubble reads "Tan reales que parecen falsas...", meaning so real they look fake, a wink about the lashes made by the They're Real mascara. The retro machine, needle and printout make the pitch playful and memorable. It is a clever 2012 cosmetics ad exclusive to Sephora.
- Product tube and its volumizing brush appear in the upper left corner
- Humor and old-school styling will please makeup and nostalgia collectors
- Larger than a standard U.S. magazine page, typical of this Spanish edition
- Measures approximately: 8.75" x 11.25"
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