A 1979 Belair ad shows a laughing, soaking-wet couple splashing each other at the beach, the woman in a "FRESH" t-shirt, with a pack of Belair menthol cigarettes pictured beside them.

• Splashing water and bright blue sky give the shot a playful, energetic feel
• Wet hair and genuine laughter capture an authentic, carefree beach moment
• "FRESH" branded t-shirt doubles as a clever product tie-in prop
• Light blue cloud-pattern pack design reinforces the menthol freshness angle
• Surgeon General warning notice included per period cigarette ad requirements
• Measure approximately 8 x 11 inches