Baby Phat Kimora Lee Simmons Jet Washington Monument (2pgs) Print Ad 2004 2000s

Baby Phat by Kimora Lee Simmons sells fashion as political theater, staging a model waving from the stairs of a presidential-style jet with the Washington Monument towering on the left page. A motorcade, security detail and a toddler in pink turn the street-smart brand into the commander in chief of cool. The plaid trench and long legs on the right page are the fashion payoff, aimed at young women who want to feel powerful. It is a witty 2004 campaign that blends fashion with Washington imagery.

• Pink panel on the right lists Macy's, Carson Pirie Scott and other stores
• Matching mother and daughter outfits add a family twist
• Helicopter, flags and limos fill out the scene for storytelling fans
• Measures approximately: 8" x 11" (each page)