This 1991 Baby Magic by Mennen ad shows a close-up of a wet, bare back and shoulders fresh from the shower, water still dripping down the skin, above the bold headline "When You're Wetter, It Works Better." The stripped-down, minimal styling puts the entire focus on the powder's absorbency claim.

• Close crop of a bare, water-dripping back and shoulders drives the headline home
• Bold oversized black type makes the tagline impossible to miss
• Baby Magic bottle with its oatmeal formula pictured front and center
• Copy explains the 45% more absorbent, hypo-allergenic oatmeal formula
• A striking pick for vintage baby care or bath product advertising collectors
• Measure approximately 8" x 11"