Autism Speaks Ad Council Child Pop Star Microphone Awareness Print Ad 2007 2000s

Autism Speaks and the Ad Council use a tiny rock star to deliver a serious message, and this 2007 public service ad is built on a clever contrast of odds. A blonde child in a pink tutu and sparkly red shoes belts into a toy microphone in a sunny playroom, arms flung wide. Two printed statistics compare the chance of becoming a pop singer with the chance of a diagnosis, turning a cute scene into a wake-up call. It reflects 2000s awareness campaigns, which pushed parents to spot the earliest clues.

• The odds read 1 in 58,000 for a pop star versus 1 in 166 on the spectrum
• Footer invites readers to learn the signs at autismspeaks.org
• Tagline "It's time to listen" sits beside the puzzle-piece logo
• Interests collectors of cause and charity ads, and protects well in a sleeve
• Measures approximately: 8" x 11"