Audi A4 1.8T "value of a dollar" Sedan Print Ad 1997 1990s (2pgs)

Audi pitches the new A4 1.8T to young drivers with a joke aimed at their parents: "Your dad will think you actually listened to all those lectures about the value of a dollar." A forest-green sedan sits in front of stately columns, and the copy lists a printed MSRP of $22,990 for a 150-horsepower, 20-valve German sports sedan. The humor and affordability message fit the aspirational yet practical mood of 1990s car marketing from 1997. Scheduled maintenance for three years or 50,000 miles sweetens the deal.

• Two-page spread carefully removed from a magazine, so the image may not line up exact at the center
• The tagline "Get ready for the ride of your life." closes the copy beside the four rings
• Fine print covers front-wheel drive, a five-speed manual and mileage estimates
• Measures approximately: 8" x 11" (each page)