American Laser Centers Take a Second Look Bikini Midriff Print Ad 2009 2000s

American Laser Centers sells confidence before summer, with a cropped shot of a woman in a polka-dot bikini and the dare, Take a second look. They will. The copy promises sexy, summer skin through laser hair removal, body contouring and skin rejuvenation. A toned midriff, bare legs and crossed arms make the message impossible to miss. It is a bold example of how late 2000s beauty clinics marketed body confidence.

• Lists laser hair removal, VelaShape contouring and skin rejuvenation
• Mentions no-obligation consultations at over 225 locations nationwide
• Strong tagline and retro bikini print appeal to beauty ad collectors
• Measures approximately: 8" x 11"