American Laser Centers "Get Sexy" Bikini Bare Skin Print Ad 2007 2000s

American Laser Centers knows its customer wants confidence, not a clinic, so this 2007 ad crops a woman from shoulders to thighs and lets toned, bare skin do the talking. "America's favorite way to get sexy" reframes laser hair removal as a glamorous upgrade, while the faceless pose invites every reader to picture herself in the swimsuit. The number one choice claim and "over a million treatments" brag build credibility, and the patriotic logo adds a dash of all-American trust. It is a bold slice of 2000s body-confidence marketing.

• Bare midriff, arms and legs make this a striking pick for body-themed collections
• Warm studio tones keep the message sleek and modern
• Blends beauty, bikini style and wellness for easy mixing with related ads
• Measures approximately: 8" x 11"