Altoids Curiously Strong Mints "Freeze" Retro Cop Humor Print Ad 1999 1990s
Altoids wants its curiously strong mints to feel like a jolt of attitude, and this 1999 ad delivers it with a mustachioed detective frozen mid-bust. He wears a rumpled tan sport coat, wide striped tie and aviator glasses, and he thrusts a tin toward the camera as if it were a badge. The retro 1970s cop-show costume and the red "FREEZE" headline poke fun at tough-guy television, a deadpan comic style that made late-90s Altoids ads cult favorites.
- Capitalized tagline below the shouted word names the product
- Seafoam green backdrop with a thin black border gives it a throwback look
- Tin label shows wintergreen flavor and a Made in Great Britain note
- Candy, humor and seventies kitsch collectors will love it
- Measures approximately: 8" x 11"
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