This 1966 print ad for Almay introduces the first high-fashion, hypo-allergenic make-up line, screening out 55 skin irritants for a soft, dewy glow featuring a close-up beauty shot of a model in a delicate netted veil.

• Dramatic close-up styling with a sheer birdcage veil framing the models face
• Bold mid-century typography announcing the "breakthrough in Beauty Science"
• Product shot of Almay's liquid make-up, face powder, and pressed powder compact
• Marketed specifically for delicate, sensitive, or allergic skin types
• A striking addition to any vintage cosmetics or beauty advertising collection
• Measure approximately 8 x 11 inches