Absolut Graves Michael Graves Architecture Vodka Art Print Ad 1997 1990s

Absolut turns its bottle into architecture in this 1997 entry from its famous art series, redrawing the vodka's silhouette as a stone gatehouse with a chimney neck in soft pastel crayon. The Tuscan hillside, cypress trees and tiny vineyard rows make the page feel like an architect's sketch of a villa. The headline "Absolut Graves." credits the designer behind the artwork, Michael Graves, so the ad doubles as a cultural nod to 1990s design stardom. It sells sophistication to drinkers who liked their marketing clever.

• Fine print states the artwork is by Michael Graves for The House of Seagram
• Soft peach and sage pencil texture suits decorators who love architectural drawings
• Part of a long-running bottle-art series that collectors seek out by theme
• Measures approximately: 8" x 11"