This 1957 Borden's Starlac ad features Elsie the Borden Cow in a pink ruffled apron serving milk and cake to a cartoon farmer relaxing in a hammock, beside a giant glass of milk marked with a red heart. The playful illustration has all the charm of 1950s dairy advertising.

• Headline quote calls Starlac the modern, thrifty way to get heart-of-milk nourishment
• Sign lists proteins, B vitamins and calcium
• Color photos of golden patties on a platter and pink milk desserts topped with cherries
• Box of Borden's Instant Starlac nonfat dry milk, makes 12 quarts
• A fun pick for Elsie, dairy and kitchen collectors
• Measures approximately: 8" x 11"