Lingerie
Enter a world of timeless allure with our collection of original vintage lingerie magazine advertisements. From the elegance of Edwardian corsets to the satin slips of the 1930s and the playful nightgowns of the 1960s, each authentic print preserves the artistry, design, and charm of its era. These ads, carefully sourced from their original publications, showcase the colors, typography, and photography that once shaped fashion’s most intimate moments. Perfect for framing or curating within a personal archive, every piece offers collectors a rare glimpse into the evolving styles and cultural trends of lingerie across the decades. Whether you favor the romantic details of early 20th-century undergarments or the bold confidence of modern designs, this collection celebrates the beauty and history of lingerie advertising through the last century.
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Warner's Sizzles Curly Hair Bare Midriff Sheer Bra Print Ad 1981 1980s (2 Pages)
This is an original vintage magazine print advertisement from 1981 for Warner's lingerie. The two-page ad features a woman showcasing Warner's shee...
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Undercurrents Bikini And Hipsters Underwear Arms Cover Bare Chest 1986 1980's
This is an original vintage magazine print advertisement from 1986 for Undercurrents bikini and hipsters underwear. The ad features a model with ba...
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The Limited Lace Nightgown Jeri Hall My Own Style Print Ad 1978 1970s (2 Pages)
This is an original vintage magazine print advertisement from 1978 for The Limited, featuring their lace nightgown. The ad showcases a woman in a s...
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Sweet Nothings by Maidenform Bra Camisole Beluga Whale Rare Print Ad 1981 1980s
This original 1981 Sweet Nothings by Maidenform magazine advertisement features a woman wearing Maidenform lingerie at a beluga whale exhibit. The ...
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Pennsylvania Station Black Magic Sheer Sorcery Nightgown Print Ad 1981 1980s
This original 1981 Pennsylvania Station magazine advertisement features the Black Magic Sheer Sorcery Nightgown worn by a model in a black floral n...
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Olga Olgalon Bare Midriff Rose Soft Focus Print Ad 1981 1980s
This is an original vintage magazine print advertisement from 1981 for Olga's Olgalon lingerie. The ad features a model showcasing the luxury of si...
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Jockey For Her Rosalyn Check Construction Worker Underwear Print Ad 1991 1990s
This is an original vintage magazine print advertisement from 1991 for Jockey For Her underwear. The ad features a construction worker named Rosaly...
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Henson Skimp Skamp Out of Mind Bare Back Legs Silhouette Print Ad 1981 1980s
This is an original vintage magazine print advertisement from 1981 for Henson's Skimp Skamp. The ad highlights the unique single-seam construction ...
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Hanes Her Way Smooth Embrace Lace Bra Million Bucks Print Ad 1991 1990s
This is an original vintage magazine print advertisement from 1991 for the Hanes Her Way Smooth Embrace Lace Bra. The ad features a close-up image ...
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G's Bare and Beautiful Sleep Dress White Wrap Legs Print Ad 1978 1970s (2 pgs)
This 1978 ad for G's "Bare and Beautiful" collection features a model reclining in a flowing white wrap sleep dress, its plunging tie-front and thi...
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Ce Soir Flexnit Sensuous Bra Panty Lingerie Set Legs Print Ad 1981 1980s
This is an original vintage magazine print advertisement from 1981 for the Ce Soir collection by Flexnit. The ad features a model showcasing a sens...
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Exquisite Form Under Controls Spandex Girdle Pantie Print Ad 1966 1960s
This 1966 print ad for Exquisite Form’s "Under Controls" line features a three-panel close-up of the brand’s spandex shaping garments, promisin...
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Delightform Strapless Lace Bra Paisley Dress Model Lingerie Print Ad 1966 1960s
This 1966 print ad for Delightform showcases the nylon lace strapless bra (style 606), styled here under a shimmering paisley "spaghetti strap litt...
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Olga Panti-Slip Lace Half-Slip Legs Woman Lingerie Print Ad 1966 1960s
This 1966 print ad for Olga introduces the Panti-Slip, a divided-skirt design that looks like a half-slip but behaves like a panty, shown in fine n...
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Vanity Fair Peek-a-Blue Bra Pantie Girdle Mirror Pose Print Ad 1966 1960s
This 1966 print ad for Vanity Fair introduces the "Blue Yonder" collection, featuring a lighter-than-air bra and Power Mist pantie girdle with an e...
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Real-Form Fancy-Free Girdle DuPont Spandex Thigh Control Print Ad 1966 1960s
This 1966 print ad for Real-Form Girdles of Grace showcases the "fancy-free" panty girdle and long-leg girdle, built with DuPont Spandex and nylon ...
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Vassarette Being More Like You Shapewalker Girdle Bra Print Ad 1966 1960s (2pgs)
This 1966 two-page Vassarette ad opens with an evocative teaser photo of a woman adjusting a slip under the line "remember when all that mattered w...
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Smoothie Slimlook Pretty Curves Panty Girdle Lace Trim Print Ad 1966 1960s
This 1966 print ad for Smoothie introduces the "Slimlook" panty girdle, shown on a model stretching against a sheer curtain, promising soft, sheer ...
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Jantzen Jungle Blossom Power Lace Bodysuit Sunglasses Print Ad 1966 1960s (2pgs)
This 1966 two-page Jantzen underworld-fashions ad introduces "Jungle Blossom" Power Lace, a sheer floral-lace bodysuit shown on a model in oversize...
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Carnival Creations Push-Up Plus Lace Bra Flattery Print Ad 1966 1960s
This 1966 print ad for Carnival Creations introduces the "Push-Up Plus" style #35 lace bra, shown in close-up on a model with an updo hairstyle, un...
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Maidenform Concertina Girdle Bare Back Action Insert Print Ad 1966 1960s
This 1966 print ad for Maidenform introduces the "Concertina" girdle, promising it "stays precisely where it belongs" thanks to an action insert th...
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Bali Sensuale Seamless Decollete Bra Horse Sarong Skirt Print Ad 1979 1970s
A 1979 Bali lingerie ad shows a woman leaning against a horse at a ranch, wearing a white Sensuale Seamless Decollete bra with a printed sarong-sty...
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Blush Lingerie Navy Satin Slip Dress Striped Chair Bare Leg Print Ad 1979 1970s
A 1979 Blush Lingerie ad shows a woman standing on an ornate striped armchair in a navy satin slip dress with lace trim, one bare leg showing throu...
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Sears Ah-h Bra Lite Seamless Split Sweater Demo Print Ad 1979 1970s
This 1979 Sears ad splits a single model down the middle to compare a blue turtleneck sweater on one side with the seamless "ah-h bra lite" bra wor...
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Vanity Fair Glisanda Satin Sheer Nightgown Robe Print Ad 1979 1970s
This 1979 Vanity Fair ad poses a model in a flowing, floor-length satin nightgown with a sheer matching robe, one hand shading her eyes against a w...
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Victoria's Secret Catalog Red Quilted Bra Leaning Blonde Print Ad 1991 1990s
This 1991 Victoria's Secret catalog request ad shows a blonde model leaning forward on a plush cushioned stool in a quilted red bra, her bare shoul...
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Vanity Fair Lingerie Satin Caresses The Skin Floral Bra Print Ad 1991 1990s
This 1991 Vanity Fair lingerie ad puts a floral bra and high-waisted panty set in soft focus, with the model's bare arms, shoulders, and midriff ex...
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Jockey For Her Pink Underwear Airline Pilot Laurie Riebeling Print Ad 1989 1980s
This 1989 Jockey For Her ad features real airline pilot Laurie Riebeling of Federal Express Corp modeling a pink bra and bikini brief set while dry...
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Victoria's Secret London Black Lace Lingerie Reclining Print Ad 1991 1990s
A moody 1991 Victoria's Secret London ad features a model reclining in a lace-trimmed black bra and high-cut panty set, softly lit against a rich t...
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Fruit of the Loom Feminine Style Panties Teri Garr Print Ad 1991 1990s (2 pgs)
A two-page 1991 Fruit of the Loom "Feminine Style" ad features actress Teri Garr modeling a mint-green tank and panty set under an open robe, with ...
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Bali Pretty Bali Collection Lace Lingerie Legs Print Ad 1988 1980s
This 1988 Bali ad from the "Pretty Bali" collection shows a model in a sheer lace bra and panty set draped in flowing tulle, with the tagline "Woma...
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Givenchy Indulge French Raspberry Lingerie 1980s Magazine Print Ad 1981
A 1981 Givenchy lingerie ad shot as a moody close-up, pairing a sheer French Raspberry-print bra and panty set with a martini glass of fresh raspbe...
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Jockey 2010s Magazine Print Ad 2013 Rachel Zoe "Comfort just got sleek"
This 2013 magazine print ad features renowned stylist and fashion icon Rachel Zoe promoting Jockey's sleek and comfortable Skimmies Slipshorts. The...
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Kensie 2010s Magazine Print Advertisement 2013 Legs Teen Bra Panties Mismatch
This 2013 Kensie magazine print advertisement showcases a young model in a stylish and playful mismatched lingerie set. The vibrant image highlight...
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Kotex 2010s Magazine Print Ad 2011 Panties "Protect the pair you want to wear"
This 2010s Kotex magazine print ad from 2011 showcases a close-up of a woman wearing blue panties with black lace trim, featuring the words "Day Tw...
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Vanity Fair 1970s Magazine Print Advertisement 1975 "Focus on Mango Tango" Night
This 1975 Vanity Fair magazine print advertisement showcases the elegant "Mango Tango" nightgown. The ad features a sophisticated model in a backle...
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Sears Ah-h Bra 1970s Magazine Print Ad 1975 Young Girl Going About Her Day
Magazine print Advertisement page1975Sears Ah-h BraMeasures approximately 8" x 11" Print advertisement only, not the featured productOriginal adver...
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Wacoal 2010s Print Advertisement (2 page) 2014 Bra Tan Skin Lingerie Shoulders
This 2014 Wacoal advertisement showcases a stunning model wearing a tan bra, emphasizing the transformative power of the right lingerie. The ad hig...
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Triumph Magic Wire 2010s Magazine Print Ad 2014 Bra Sexy Brunette
This is a captivating magazine print ad from the 2010s, showcasing the Triumph Magic Wire Bra. The ad features a sexy brunette model wearing the br...
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Hanes 2010s Magazine Print Ad 2014 "Granny wishes her panties looked this good"
This 2014 Hanes magazine print ad from the 2010s showcases a confident woman in a white tank top and blue striped panties, with the playful tagline...
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Bali 2010s Magazine Print Ad 2014 Sexy Blonde "Feel as beautiful as you look"
This Bali 2010s magazine print ad from 2014 features a stunning blonde model showcasing the brand's Comfort Revolution® collection. The image captu...
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Gossard 1970s Print Advertisement 1976 "Can a bra mix business with pleasure?"
This vintage Gossard print advertisement from 1976 asks, "Can a bra mix business with pleasure?" Featuring the "Yes" bra, it highlights a woman fas...
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Frederick's of Hollywood 1970s Magazine Print Ad 1976 "Don't get caught"
This vintage 1970s Frederick's of Hollywood magazine print ad from 1976 showcases a striking image of a woman in a revealing lace bodysuit, exuding...
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Vassarette 1970s Magazine Print Ad 1976 "All that Jazz" Kitten Satin Lace
This vintage 1976 Vassarette magazine print ad showcases the elegance and allure of their "All That Jazz" sleepwear collection. The ad features thr...
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Celanese Arnel 1970s Magazine Print Advertisement 1976 Lovinwear Nightgown
This vintage 1976 Celanese Arnel magazine print advertisement showcases the Lovinwear nightgown. The ad features a woman in a cozy, flowing nightgo...
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Celanese Arnel 1970s Magazine Print Advertisement 1976 Lovinwear Formfit Rogers
This vintage 1976 Celanese Arnel magazine print advertisement showcases a stylish and romantic gown and robe ensemble by Formfit Rogers. The ad fea...
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Celanese Arnel 1970s Magazine Print Advertisement 1976 Gilligan and O'Malley
This vintage 1976 Celanese Arnel magazine print advertisement showcases a joyful woman in a vibrant red robe, embodying the relaxed and elegant sty...
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Celanese Arnel 1970s Magazine Print Advertisement 1976 Lovinwear Monika
This 1970s Celanese Arnel magazine print advertisement showcases a sophisticated and elegant woman in a luxurious white hooded wrap robe. The ad em...
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FAQs
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Lingerie — About this collection
Explore magazine print advertisements from the early 1900s to today. This collection highlights slips, bras, girdles, and foundation sets. See studio photography and fashion editorial styles by decade. Each listing is an original magazine ad page. It is not a reprint and not the garments shown.
Why collectors love Lingerie ads
These pages capture fit, silhouette, and styling in real time. They show how underpinnings shape dresses and suits. Taglines reveal ideals around comfort and allure. Type and layout chart branding history across eras. Prices, stockists, and sizing notes help date a page. Many campaigns feature models, singers, or actors. Designers study these ads for cut, fabric, and closure ideas.
What you will find here
Browse ads across many decades and aesthetics. Compare silk and rayon slips to nylon innovations. See bullet bras, soft-cup bras, and structured girdles. Follow strap, hook, and panel changes over time. Review shapewear lines from subtle control to firm support. Note color stories and seasonal campaigns by era.
Reading the details
Look at seams, boning, and stitching near closures. Observe cup seaming and strap width by decade. Study panel placement, gussets, and elastic quality. Packaging art and size charts often appear in sets. Retailer imprints and studio credits aid provenance. These clues help date Lingerie precisely for display.
1930s–1950s shapewear focus
Collectors often seek 1930s to 1950s foundation pieces. Expect girdles, corselettes, and structured slips here. Waist nippers and garter details appear frequently. Ads show silhouette goals for each period’s dresses. Materials and closures evolve with wartime and postwar supply. This arc makes Lingerie history especially engaging.
Dating tips for Lingerie magazine print advertisements
Match silhouettes to known dress trends by decade. Hair, makeup, and hosiery styling provide quick signals. Phone formats and postal zones also help date pages. Patent numbers and fabric claims refine date ranges. Photographer styles can identify campaigns at a glance. Use several clues together for best accuracy.
Condition and care notes
All pages are original magazine ad pages. We ship flat in an archival sleeve with backing board. Use UV-safe frames and acid-free mats for display. Avoid direct sun and high humidity where possible. Handle edges with clean, dry hands. Light dusting is usually enough for care.
Building themed walls
Create trios by decade, palette, or silhouette. Pair bullet bra imagery with hourglass daywear ads. Mix black-and-white portraits with color campaigns for contrast. Add packaging close-ups for graphic interest. Rotate displays seasonally to limit light exposure. Curate sets that express your favorite eras.
How to search this collection
Use decade terms to narrow quickly. Try “1930s slip,” “1940s girdle,” or “1950s bra.” Open items and use zoom to check details. Read titles for year, subject, and key features. Save favorites and compare before checkout. Return often to see newly listed advertisements.
Tasteful imagery and audience
Collectors value aesthetic, design, and history here. Designers study construction, materials, and silhouette effects. Many buyers enjoy the elegance of classic underpinnings. We present Lingerie ads as cultural and fashion documents. Each page preserves visual history for research and display. Choose pieces that match your preferred era and mood.
Keep browsing on our site
Explore related Clothing Ads for outfit context.
Browse by decade with By Decade to refine searches.
Further reading
Understand twentieth-century foundations in The Met’s essay: Twentieth-Century Silhouette and Support.
See an overview of underwear history via the V&A: Inside “Undressed: A Brief History of Underwear”.
Notes and reminders
Every item here is an original magazine ad page. It is not a reprint and not the garment itself. Titles list decade and subject for quick reference. Descriptions add collector terms used by enthusiasts. These Lingerie pages suit framing, study, and curated displays. Enjoy the archive and build a set you love.