Lingerie
Enter a world of timeless allure with our collection of original vintage lingerie magazine advertisements. From the elegance of Edwardian corsets to the satin slips of the 1930s and the playful nightgowns of the 1960s, each authentic print preserves the artistry, design, and charm of its era. These ads, carefully sourced from their original publications, showcase the colors, typography, and photography that once shaped fashion’s most intimate moments. Perfect for framing or curating within a personal archive, every piece offers collectors a rare glimpse into the evolving styles and cultural trends of lingerie across the decades. Whether you favor the romantic details of early 20th-century undergarments or the bold confidence of modern designs, this collection celebrates the beauty and history of lingerie advertising through the last century.
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Vanity Fair 1980s Print Advertisement Ad 1988 Lingerie Bra Girl Cool Side
Print advertisementVanity FairMeasures approximately 8" x 11" Print advertisement only, not the featured product Original advertisement removed f...
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Bali 2000s Print Advertisement Ad 2007 Bra Lingerie Cafe with Friends
This Bali 2007 print advertisement beautifully captures the essence of confidence and elegance. The ad features a woman enjoying a delightful momen...
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Roberto Cavalli 2000s Print Advertisement Ad 2007 Underwear Lingerie Bra Panty
This original Roberto Cavalli print advertisement from the 2000s showcases a stunning model in exquisite underwear. The ad features a captivating i...
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Maidenform Lingerie 1970s Print Advertisement Ad 1970 Sea Dream Collection
Step back into the elegance of the 1970s with this original print advertisement for Maidenform's Sea Dream Collection. This vintage ad showcases a ...
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Hanes Lingerie 2000s Print Advertisement Ad 2007 Momix Dancers Legs
This vibrant 2007 Hanes print advertisement showcases the elegance and flexibility of Momix dancers, emphasizing the comfort and style of Hanes lin...
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Playtex Lingerie 1980s Print Advertisement Ad 1987 Sexy Models Bra Panties
Print advertisementPlaytexMeasures approximately 8" x 11" Print advertisement only, not the featured product Original advertisement removed from ...
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Calvin Klein Jeans 1970s Print Advertisement Ad 1979 Sexy Model
A model with long windswept hair tosses her head back in a satin blouse and snug high-waisted dark denim in this 1979 Calvin Klein Jeans ad. The so...
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Hanro Trend Lingerie 1990s Print Advertisement Ad 1993 Thigh Highs Legs
This vintage 1993 Hanro Trend lingerie advertisement showcases a sophisticated and elegant portrayal of women's fashion from the early 1990s. The b...
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Ambrielle JCPenney 2000s Print Advertisement Ad 2009 Lingerie Lacey Brunette
This is a 2009 print advertisement for Ambrielle lingerie, featured in a JCPenney campaign. The ad showcases a stunning brunette model in a luxurio...
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Vanity Fair 1980s Print Advertisement Ad 1983 Lingerie NYC Central Park
Print advertisement Vanity Fair Measures approximately 8" x 11" Print advertisement only, not the featured product Original advertisement rem...
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Lejaby 1980s Print Advertisement Ad 1983 Azalee Lingerie Bra Panties
Print advertisement Lejaby Measures approximately 8" x 11" Print advertisement only, not the featured product Original advertisement removed ...
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Hanes Her Way 2000s Print Advertisement Ad 2001 Bra Panties "Light as Air"
This Hanes Her Way print advertisement from 2001 showcases the brand's "Light as Air" bra and panties. The ad features a woman in light purple unde...
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Jockey for Her 1980s Print Advertisement 1988 Dentist Maria Colucciello
Print advertisementJockey for HerMeasures approximately 8" x 11" Print advertisement only, not the featured product Original advertisement remove...
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Vanity Fair Lingerie 1970s Print Advertisement Ad 1977 Slip Sexy Model
This 1970s Vanity Fair lingerie print advertisement from 1977 showcases an elegant and alluring slip modeled by a graceful woman. The ad captures t...
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Ralph Lauren 1990s Print Advertisement (2 pages) 1998 Laetitia Casta Underwear
A 1998 Ralph Lauren Intimates two-page spread, with the brand name on a clean white left page and model Laetitia Casta on the right, shirtless with...
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Chantelle Paris 1980s Print Advertisement 1983 Lingerie Calais Lace Sweet Model
Print advertisement Chantelle Paris Measures approximately 8" x 11" Print advertisement only, not the featured product Original advertisement...
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Victoria's Secret 2000s Print Advertisement (2 pages) 2001 Gisele Bundchen
This captivating 2001 Victoria's Secret advertisement features the renowned model Gisele Bundchen, epitomizing the brand's allure with a focus on c...
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Lovable 1990s Print Advertisement Lingerie Lace Bra Panties Bodysuit Lace
This vintage 1990s Lovable lingerie advertisement showcases a collection of lace bras, panties, and bodysuits. The ad features two models wearing e...
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La Perla 1990s Print Advertisement 1999 Lingerie Teddy Lace Sexy
This captivating 1999 La Perla print advertisement showcases the elegance and sensuality of 1990s lingerie fashion. The ad features a model exuding...
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Calvin Klein 2000s Print Advertisement Underwear Christy Turlington Bra Panties
This vintage Calvin Klein advertisement from the 2000s features the iconic Christy Turlington showcasing the brand's minimalist and elegant underwe...
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L'eggs Sheer Energy Great Pair of Legs 1980s Print Advertisement 1980
This vintage 1980s L'eggs Sheer Energy print ad showcases a stylish woman with big hair, elegantly seated and highlighting her legs in sheer pantyh...
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Guess Innerwear Sexy Girl Bra 1990s Print Advertisement 1994
This captivating Guess Innerwear advertisement from the 1990s showcases a stunning model in a seductive pose, highlighting the brand's allure and e...
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Maidenform Delectables Lingerie Sculptor 1980s Print Advertisement 1981
Print advertisementMaidenformMeasures approximately 8" x 11" Print advertisement only, not the featured product Original advertisement removed fr...
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Victoria's Secret 1990s Print Advertisement Ad 1995 Miracle Bra Lingerie Promo
This original 1995 Victoria's Secret advertisement showcases the iconic Miracle Bra, a defining piece of lingerie from the 1990s. The ad features a...
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Playtex 1990s Print Advertisement 1993 Secrets Bra Panties Lingerie
This vintage 1993 Playtex print advertisement showcases the Playtex Secrets Panty Slimmer. The ad features a model wearing the lingerie set, highli...
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Felina 2000s Print Advertisement Lingerie Bra Panties Beach Sand Lace
This original Felina lingerie print advertisement from the 2000s showcases a stunning model in a delicate lace bra and panties set, posing graceful...
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Tommy Hilfiger 2000s Print Advertisement (2 pages) 2000 Plaid Intimates Lingerie
This captivating 2000s Tommy Hilfiger print advertisement showcases the brand's plaid intimates lingerie in a striking two-page spread. The model i...
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Vanity Fair 1990s Print Advertisement 1992 Lingerie Lace Bra & Panties Model
This captivating 1992 Vanity Fair print advertisement showcases a stunning model wearing an elegant lace bra and panties set. The ad highlights the...
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Lejaby Lace Mandarine and Leila Bra Panties 1980s Print Advertisement 1983
Print advertisementLejabyMeasures approximately 8" x 11" Print advertisement only, not the featured product Original advertisement removed from pri...
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Vassarette Lingerie Bra Panties 1980s Print Advertisement 1981
Print advertisementVassaretteMeasures approximately 8" x 11" Print advertisement only, not the featured product Original advertisement removed from...
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Gap Body Bra & Panties Cute Blonde 2000s Print Advertisement (2 pages) 2005
This 2005 Gap Body Bra & Panties print advertisement showcases a beautiful blonde model in various intimate wear. The ad, spanning two pages, c...
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Victoria's Secret Karolina Kurkova 2000s Print Ad
This Victoria's Secret Karolina Kurkova 2000s print ad showcases the elegance and allure of the early 2000s fashion. The advertisement features the...
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Natori 1980s Print Advertisement For Natorious Women Lingerie
Print advertisementNatoriMeasures approximately 8" x 11" Print advertisement only, not the featured product Original advertisement removed from pri...
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Maidenform 1980s Print Advertisement Dares to Dream Delectables Bra Panties
Print advertisementMaidenformMeasures approximately 8" x 11" Print advertisement only, not the featured product Original advertisement removed from...
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La Perla 1990s Print Advertisement 1999 Lingerie City Scape
This original La Perla print advertisement from 1999 showcases the elegance and allure of 1990s lingerie fashion. The ad features a model in exquis...
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Vassarette 1990s Print Advertisement 1997 Purple Satin Bra & Panties
This vintage 1997 Vassarette print advertisement showcases a stunning model in a luxurious purple satin bra and panties set. The ad captures the es...
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Felina 2000s Print Advertisement Lingerie Bra Panties Blue Outside
This original Felina print advertisement from the 2000s showcases a stunning lingerie set featuring a blue bra and panties. The model is seen posin...
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Prima Lingerie Garter Belt Stockings 1980s Print Advertisement 1980
Print advertisementPrimaMeasures approximately 5" x 11" Print advertisement only, not the featured product Original advertisement removed from prin...
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Barely There Bra & Panties Underwater Model 2000s Print Advertisement 2000
This vintage Barely There Bra & Panties advertisement from the 2000s captures the essence of sensual comfort and minimalism. The model is grace...
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Victoria's Secret 2000s Print Advertisement (2 pages) Gisele Bundchen
This is a stunning 2000s Victoria's Secret print advertisement featuring Gisele Bundchen. The two-page spread showcases the elegance and allure of ...
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Lily of France 1970s Print Advertisement 1979 Police Line Up Innocent
This captivating 1979 print advertisement for Lily of France showcases a police line-up with three women dressed in alluring lingerie. The ad empha...
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Maidenform 1990s Print Advertisement 1996 Satin Seduction Bra Promo
This 1996 Maidenform print advertisement features the Satin Seduction Bra, showcasing a sleek and elegant design that highlights the allure of sati...
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Tommy Hilfiger 2000s Print Advertisement (2 pages) 2001 Intimates Red Lingerie
This 2001 Tommy Hilfiger advertisement showcases a stunning model in vibrant red lingerie, exuding confidence and allure. The two-page spread captu...
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Calvin Klein 1990s Print Advertisement Kate Moss Bra Panties
This original Calvin Klein print advertisement from the 1990s features the iconic Kate Moss showcasing Calvin Klein underwear. The black and white ...
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Lovable 1990s Print Advertisement 1992 Bra Panties Light Fashion Forward
This vintage 1992 Lovable advertisement showcases a fashion-forward woman in a stylish lace bra and panties set. The ad emphasizes the smart and af...
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Guess 1990s Print Advertisement 1994 Innerwear Water Bare Model
This vintage 1994 Guess innerwear advertisement captures the essence of 1990s fashion with a striking black-and-white photograph. The image feature...
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La Perla 1990s Print Advertisement Lace White Lingerie Bra Panties Bed Light
This vintage La Perla advertisement from the 1990s showcases an elegant white lace lingerie set. The image captures a model in a relaxed pose, high...
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Tommy Hilfiger 2000s Print Advertisement 2004 Intimates Pink Bra & Panties Model
This 2004 Tommy Hilfiger print advertisement showcases a model wearing a stylish pink bra and panties set from the Intimates collection. The ad emp...
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FAQs
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Lingerie — About this collection
Explore magazine print advertisements from the early 1900s to today. This collection highlights slips, bras, girdles, and foundation sets. See studio photography and fashion editorial styles by decade. Each listing is an original magazine ad page. It is not a reprint and not the garments shown.
Why collectors love Lingerie ads
These pages capture fit, silhouette, and styling in real time. They show how underpinnings shape dresses and suits. Taglines reveal ideals around comfort and allure. Type and layout chart branding history across eras. Prices, stockists, and sizing notes help date a page. Many campaigns feature models, singers, or actors. Designers study these ads for cut, fabric, and closure ideas.
What you will find here
Browse ads across many decades and aesthetics. Compare silk and rayon slips to nylon innovations. See bullet bras, soft-cup bras, and structured girdles. Follow strap, hook, and panel changes over time. Review shapewear lines from subtle control to firm support. Note color stories and seasonal campaigns by era.
Reading the details
Look at seams, boning, and stitching near closures. Observe cup seaming and strap width by decade. Study panel placement, gussets, and elastic quality. Packaging art and size charts often appear in sets. Retailer imprints and studio credits aid provenance. These clues help date Lingerie precisely for display.
1930s–1950s shapewear focus
Collectors often seek 1930s to 1950s foundation pieces. Expect girdles, corselettes, and structured slips here. Waist nippers and garter details appear frequently. Ads show silhouette goals for each period’s dresses. Materials and closures evolve with wartime and postwar supply. This arc makes Lingerie history especially engaging.
Dating tips for Lingerie magazine print advertisements
Match silhouettes to known dress trends by decade. Hair, makeup, and hosiery styling provide quick signals. Phone formats and postal zones also help date pages. Patent numbers and fabric claims refine date ranges. Photographer styles can identify campaigns at a glance. Use several clues together for best accuracy.
Condition and care notes
All pages are original magazine ad pages. We ship flat in an archival sleeve with backing board. Use UV-safe frames and acid-free mats for display. Avoid direct sun and high humidity where possible. Handle edges with clean, dry hands. Light dusting is usually enough for care.
Building themed walls
Create trios by decade, palette, or silhouette. Pair bullet bra imagery with hourglass daywear ads. Mix black-and-white portraits with color campaigns for contrast. Add packaging close-ups for graphic interest. Rotate displays seasonally to limit light exposure. Curate sets that express your favorite eras.
How to search this collection
Use decade terms to narrow quickly. Try “1930s slip,” “1940s girdle,” or “1950s bra.” Open items and use zoom to check details. Read titles for year, subject, and key features. Save favorites and compare before checkout. Return often to see newly listed advertisements.
Tasteful imagery and audience
Collectors value aesthetic, design, and history here. Designers study construction, materials, and silhouette effects. Many buyers enjoy the elegance of classic underpinnings. We present Lingerie ads as cultural and fashion documents. Each page preserves visual history for research and display. Choose pieces that match your preferred era and mood.
Keep browsing on our site
Explore related Clothing Ads for outfit context.
Browse by decade with By Decade to refine searches.
Further reading
Understand twentieth-century foundations in The Met’s essay: Twentieth-Century Silhouette and Support.
See an overview of underwear history via the V&A: Inside “Undressed: A Brief History of Underwear”.
Notes and reminders
Every item here is an original magazine ad page. It is not a reprint and not the garment itself. Titles list decade and subject for quick reference. Descriptions add collector terms used by enthusiasts. These Lingerie pages suit framing, study, and curated displays. Enjoy the archive and build a set you love.