Lingerie
Enter a world of timeless allure with our collection of original vintage lingerie magazine advertisements. From the elegance of Edwardian corsets to the satin slips of the 1930s and the playful nightgowns of the 1960s, each authentic print preserves the artistry, design, and charm of its era. These ads, carefully sourced from their original publications, showcase the colors, typography, and photography that once shaped fashion’s most intimate moments. Perfect for framing or curating within a personal archive, every piece offers collectors a rare glimpse into the evolving styles and cultural trends of lingerie across the decades. Whether you favor the romantic details of early 20th-century undergarments or the bold confidence of modern designs, this collection celebrates the beauty and history of lingerie advertising through the last century.
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Warner's Lingerie 1960s Print Advertisement Ad 1960 Twins Hot Air Balloon
This 1960s Warner's lingerie print advertisement showcases the elegance and innovation of their strapless bras. The ad features two women in a hot ...
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Warner's Turnabout Girdle 1960s Print Advertisement Ad 1965 Big Hips Lingerie
This 1965 Warner's Turnabout Girdle print advertisement showcases a model elegantly dressed in the brand's lingerie. The ad highlights the girdle's...
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Maidenform Concertina 1960s Print Advertisement Ad 1965 Lingerie
This 1965 Maidenform 'Concertina' print advertisement showcases the innovative girdle design from the 1960s. The ad highlights the girdle's unique ...
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Roberto Cavalli Underwear 2000s Print Advertisement Ad 2002 Sexy Leopard Bikini
This 2002 Roberto Cavalli Underwear print advertisement showcases a striking leopard bikini set against a beach backdrop. The model exudes confiden...
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Calvin Klein Underwear 1980s Print Advertisement (2 pages) 1985 Bruce Weber
This vintage 1985 Calvin Klein Underwear advertisement, shot by Bruce Weber, captures the essence of relaxed sophistication from the 1980s. The two...
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Maidenform Lingerie 1980s Print Advertisement (2 pages) 1985 Dares to Dream Sexy
Print advertisementMaidenformMeasures approximately 8" x 11" (each page) Print advertisement only, not the featured product Original advertisemen...
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Young Smoothie Feathers Lingerie 1970s Print Advertisement Ad 1977 Bra Panty
This vintage 1977 print advertisement showcases the elegance and allure of Young Smoothie's Feathers lingerie collection. The ad features a woman e...
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Vassarette Lingerie 1970s Print Advertisement Ad 1977 "Show Stoppers" Sexy Lacy
This 1977 Vassarette lingerie advertisement captures the essence of 1970s glamour and allure. The image showcases three women elegantly posed in lu...
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Kayser Lingerie 1970s Print Advertisement Ad 1970 Marvelous in Bed
This vintage Kayser Lingerie advertisement from the 1970s showcases a beautiful model wearing a delicate gown and peignoir set. The ad emphasizes t...
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Bali Lingerie 2000s Print Advertisement Ad 2007 Lacy Bra & Panties
This 2007 Bali lingerie print advertisement showcases the elegance and comfort of Bali's lacy bra and panties. The ad features a serene black-and-w...
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H&M Lingerie 2000s Print Advertisement (2 pages) 2007 Bra Panty Sexy Model
This stunning 2007 H&M lingerie print advertisement showcases a sexy model in a seductive pose, highlighting the elegance and allure of H&M...
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Ah-h Bra Lite Lingerie 1970s Print Advertisement Ad 1978
This vintage 1978 print advertisement showcases the Ah-h Bra Lite, a revolutionary lingerie piece designed for ultimate comfort and a smooth silhou...
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Bali Lingerie 1970s Print Advertisement Ad 1978 Horseback Riding
This vintage 1978 Bali lingerie print ad showcases a woman confidently riding a horse, embodying the essence of natural beauty and freedom. The adv...
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Maidenform Sweet Nothings 1970s Print Advertisement Ad 1978 Theater Movie
This captivating 1978 Maidenform Sweet Nothings print advertisement showcases a glamorous woman confidently lounging in a theater setting, embodyin...
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Playtex Lingerie 1980s Print Advertisement Ad 1987 Lace Bra Panties
Print advertisementPlaytexMeasures approximately 8" x 11" Print advertisement only, not the featured product Original advertisement removed from ...
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Carmen Electra 2000s Magazine Photo Ad 2003 Sexy Lingerie
This captivating 2003 magazine photo ad features Carmen Electra in a striking pose, showcasing her in sexy lingerie that highlights her allure and ...
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Maidenform Lingerie 2000s Print Advertisement Ad 2006 Dreamed Night Never Ended
This vintage 2006 Maidenform lingerie print advertisement captures the essence of elegance and allure from the 2000s. The ad features a stunning wo...
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Victoria's Secret 2000s Print Advertisement Ad (2 pages) 2001 Gisele Bundchen
This is a stunning 2001 Victoria's Secret print advertisement featuring the iconic Gisele Bundchen. The ad showcases the "Very Sexy" Miracle Bra Co...
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Spun-lo Eiderlon Underwear 1970s Print Advertisement Ad 1979 Sexy Model Panties
This vintage 1979 print advertisement for Spun-lo Eiderlon underwear showcases a variety of colorful and stylish panties. The ad features a smiling...
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Bali Lingerie 1990s Print Advertisement Ad (2 pages) 1993 Bra in the Jungle
This captivating 1993 Bali Lingerie print advertisement is a two-page spread showcasing the elegance and sensuality of the brand's "Lots of Luxury"...
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Bali Lingerie 2000s Print Advertisement Ad 2007 Bra Live Beautiful
This vintage 2007 Bali lingerie print advertisement showcases the elegance and comfort of Bali bras. The ad features a serene image of a woman conf...
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Smart & Sexy 2000s Print Advertisement Ad 2009 Leopard Lingerie Long Legs
This vibrant 2009 Smart & Sexy print advertisement showcases three stunning models flaunting leopard lingerie. The models are styled with chic,...
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Lilyette 1990s Print Advertisement Ad 1993 Lingerie Mirror Reflection
This vintage 1993 Lilyette lingerie advertisement captures the essence of the 1990s with a reflective and intimate scene. The ad features a woman i...
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Jockey 1990s Print Advertisement Ad 1998 Cowgirls Panties Underwear
This vibrant 1998 Jockey print advertisement captures the essence of the 1990s with a playful and lively depiction of cowgirls showcasing Jockey pa...
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Felina 1990s Print Advertisement Ad 1998 Lingerie Flowers Legs
This original Felina lingerie advertisement from the 1990s captures the essence of elegance and sensuality. The ad features a captivating image of ...
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Bolero 1980s Print Advertisement 1983 Lingerie "Gigi" Bra
Print advertisement Bolero Measures approximately 8" x 11" Print advertisement only, not the featured product Original advertisement removed ...
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Olga 1980s Print Advertisement Ad 1983 Bodysilk Highlights Lingerie
Print advertisement Olga Measures approximately 8" x 11" Print advertisement only, not the featured product Original advertisement removed fr...
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Hanes Her Way 1980s Print Advertisement Ad 1988 Panties Skirt Legs Spinning
Print advertisementHanes Her WayMeasures approximately 8" x 11" Print advertisement only, not the featured product Original advertisement removed...
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DKNY 2000s Print Advertisement Ad 2007 Intimates Lingerie Couple
This evocative DKNY print advertisement from 2007 showcases a couple in an intimate and passionate moment, highlighting the allure and sophisticati...
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Roberto Cavalli 2000's Print Advertisement Ad 2004 Underwear Blonde Jungle Print
Print advertisementRoberto CavalliMeasures approximately 8" x 11" Print advertisement only, not the featured product Original advertisement remov...
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Olga Lingerie 1980s Print Advertisement Ad 1985 Bodysilk Bra Spandex
This cheerful 1985 Olga Bodysilk ad shows a smiling model with big, feathered hair in a soft peach wireless bra, with a second pose of her in a whi...
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Vanity Fair Lingerie 1970s Print Advertisement Ad 1977 Fire and Spice Gown
This is a captivating 1970s Vanity Fair lingerie print advertisement from 1977, showcasing the elegance and allure of the Fire and Spice gown. The ...
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Warner's Lingerie 1970s Print Advertisement Ad 1977 "Naughty Girl" Bra Panties
This vintage 1977 Warner's lingerie print advertisement showcases the "Naughty Girl" bra and panties set. The ad features a woman in a seductive po...
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Vanity Fair Lingerie 2000s Print Advertisement Ad 2007 Bra Model Body
This is a 2007 Vanity Fair lingerie print advertisement showcasing the "Body Superior Support Bra." The ad features a confident model in a supporti...
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Bali Lingerie 2000s Print Advertisement Ad 2007 Bra Model "Live Beautifully"
This 2007 Bali Lingerie print advertisement beautifully captures the essence of comfort and elegance. The ad features a serene image of a woman wea...
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H&M Lingerie Magazine 2000s Print Advertisement (2 pages) 2009 Sonia Rykiel
This is a captivating 2-page spread from a 2009 H&M Lingerie Magazine featuring the Sonia Rykiel collection. The advertisement showcases three ...
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Versace 1990s Print Advertisement Ad 1998 Courtney Love Panties
This stunning 1998 Versace advertisement features the iconic Courtney Love, captured by renowned photographer Richard Avedon. Showcasing a glamorou...
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Maidenform Lingerie 1970s Print Advertisement Ad 1978 Legs Girl Models Underwear
This vintage 1978 Maidenform lingerie advertisement showcases four models wearing a variety of briefs and bikinis in vibrant colors. The models are...
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Warner's Lingerie 1980s Print Advertisement Ad 1982 Super Cross Bra
Print advertisementWarner'sMeasures approximately 8" x 11" Print advertisement only, not the featured product Original advertisement removed from...
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Jockey For Her Lingerie 1990s Print Advertisement Ad 1995 Bra Panties Magic
This 1995 Jockey For Her lingerie print advertisement captures the essence of 1990s fashion with its elegant and captivating imagery. The ad featur...
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Calvin Klein Lingerie 1990s Print Advertisement Ad 1995 Christy Turlington
This vintage 1995 Calvin Klein lingerie advertisement features the iconic Christy Turlington, showcasing the minimalist and timeless style of the b...
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Vassarette Lingerie 1970s Print Advertisement Ad 1979 Bra
This vintage 1979 Vassarette lingerie advertisement showcases a sophisticated and alluring bra from the 'Secret Self' collection. The model is eleg...
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Maidenform Lingerie 1970s Print Advertisement Ad (2 pages) 1979 Tandem Bicycle
This vibrant 1970s Maidenform lingerie advertisement showcases the elegance and allure of the brand's intimate apparel. The two-page spread feature...
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Chantelle Lingerie 2000s Print Advertisement Ad (2 pages) 2007 Stephanie Seymour
This Chantelle Lingerie print advertisement from the 2000s features the renowned model Stephanie Seymour. The ad, spanning two pages and measuring ...
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Vanity Fair 1990s Print Advertisement Ad 1993 Lingerie Bra & Panty Sweet Model
This original 1993 Vanity Fair lingerie print advertisement captures the essence of 1990s fashion with a sweet and sensual model showcasing a delic...
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Hanes Her Way 2000s Print Advertisement Ad 2001 Panties Bra "Be Radiant. Be You"
This vibrant 2001 Hanes Her Way print advertisement showcases the elegance and comfort of their satin panties and bras. The ad features a joyful wo...
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Lore 1980s Print Advertisement 1983 Lingerie Incomparable Caulfield
Print advertisement Lore Measures approximately 8" x 11" Print advertisement only, not the featured product Original advertisement removed fr...
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Maidenform 1980s Print Advertisement Ad 1983 Lingerie Sports Game Cheering
Print advertisement Maidenform Measures approximately 8" x 11" Print advertisement only, not the featured product Original advertisement remo...
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FAQs
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Lingerie — About this collection
Explore magazine print advertisements from the early 1900s to today. This collection highlights slips, bras, girdles, and foundation sets. See studio photography and fashion editorial styles by decade. Each listing is an original magazine ad page. It is not a reprint and not the garments shown.
Why collectors love Lingerie ads
These pages capture fit, silhouette, and styling in real time. They show how underpinnings shape dresses and suits. Taglines reveal ideals around comfort and allure. Type and layout chart branding history across eras. Prices, stockists, and sizing notes help date a page. Many campaigns feature models, singers, or actors. Designers study these ads for cut, fabric, and closure ideas.
What you will find here
Browse ads across many decades and aesthetics. Compare silk and rayon slips to nylon innovations. See bullet bras, soft-cup bras, and structured girdles. Follow strap, hook, and panel changes over time. Review shapewear lines from subtle control to firm support. Note color stories and seasonal campaigns by era.
Reading the details
Look at seams, boning, and stitching near closures. Observe cup seaming and strap width by decade. Study panel placement, gussets, and elastic quality. Packaging art and size charts often appear in sets. Retailer imprints and studio credits aid provenance. These clues help date Lingerie precisely for display.
1930s–1950s shapewear focus
Collectors often seek 1930s to 1950s foundation pieces. Expect girdles, corselettes, and structured slips here. Waist nippers and garter details appear frequently. Ads show silhouette goals for each period’s dresses. Materials and closures evolve with wartime and postwar supply. This arc makes Lingerie history especially engaging.
Dating tips for Lingerie magazine print advertisements
Match silhouettes to known dress trends by decade. Hair, makeup, and hosiery styling provide quick signals. Phone formats and postal zones also help date pages. Patent numbers and fabric claims refine date ranges. Photographer styles can identify campaigns at a glance. Use several clues together for best accuracy.
Condition and care notes
All pages are original magazine ad pages. We ship flat in an archival sleeve with backing board. Use UV-safe frames and acid-free mats for display. Avoid direct sun and high humidity where possible. Handle edges with clean, dry hands. Light dusting is usually enough for care.
Building themed walls
Create trios by decade, palette, or silhouette. Pair bullet bra imagery with hourglass daywear ads. Mix black-and-white portraits with color campaigns for contrast. Add packaging close-ups for graphic interest. Rotate displays seasonally to limit light exposure. Curate sets that express your favorite eras.
How to search this collection
Use decade terms to narrow quickly. Try “1930s slip,” “1940s girdle,” or “1950s bra.” Open items and use zoom to check details. Read titles for year, subject, and key features. Save favorites and compare before checkout. Return often to see newly listed advertisements.
Tasteful imagery and audience
Collectors value aesthetic, design, and history here. Designers study construction, materials, and silhouette effects. Many buyers enjoy the elegance of classic underpinnings. We present Lingerie ads as cultural and fashion documents. Each page preserves visual history for research and display. Choose pieces that match your preferred era and mood.
Keep browsing on our site
Explore related Clothing Ads for outfit context.
Browse by decade with By Decade to refine searches.
Further reading
Understand twentieth-century foundations in The Met’s essay: Twentieth-Century Silhouette and Support.
See an overview of underwear history via the V&A: Inside “Undressed: A Brief History of Underwear”.
Notes and reminders
Every item here is an original magazine ad page. It is not a reprint and not the garment itself. Titles list decade and subject for quick reference. Descriptions add collector terms used by enthusiasts. These Lingerie pages suit framing, study, and curated displays. Enjoy the archive and build a set you love.