This 1965 Tab ad sets a candlelit dinner scene: a man in a black tuxedo grins over his hand across the table while a woman's legs fill the foreground, one knee crossed over the other as she holds a cocktail glass. A star-patterned Tab bottle stands at center, a stylish moment from the 1960s diet soda boom.

• Headline promises robust flavor in a 1 calorie soft drink
• Early diet cola marketing from The Coca-Cola Company
• Elegant table setting with crystal glasses and a silver candlestick
• Glamorous, cropped close-up photography with legs on display
• A fun find for Coca-Cola, soda, and vintage beverage collectors
• Measures approximately: 8" x 11"