This 1949 Del Monte ad serves a festive fruit cocktail salad on a brown platter lined with lettuce and ringed by red apple baskets filled with dressing and orange slices. A recipe for Festive Fruit Salad sits at the bottom, with a green Del Monte Fruit Cocktail can in the corner.

• Headline promises to put summer flavor in a winter salad
• Copy praises five ripe fruits combined in just-right proportions
• Suggests it for starters, salads, and desserts
• Yellow Flavor First burst and red script Del Monte logo
• A colorful find for salad, recipe, and fruit cocktail ad collections
• Measures approximately: 8" x 11"