Ford Explorer "The Compass Gives You Four Choices" Print Ad 1997 1990s (2pgs)
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This 1997 two-page Ford ad introduces the Explorer lineup with a compass graphic on one page and four rugged scenes on the other. It is a handy look at the SUV boom of the 1990s. This two-page spread was carefully removed from a magazine, so the image may not line up exact.
- Left page: giant compass design behind bold headline
- Right page: Explorer Sport, XLT, Eddie Bauer and Limited models
- Headline: "The compass gives you four choices. So does Explorer."
- New 205-horsepower 4.0-liter V-6 highlighted in a bullet list
- Mountain, canyon and city backdrops for each model
- Measures approximately: 8" x 11" (each page)
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