{"product_id":"merit-ultra-lights-once-in-a-blue-moon-cigarette-pack-print-ad-1991-1990s","title":"Merit Ultra Lights Once in a Blue Moon Cigarette Pack Print Ad 1991 1990s","description":"\u003cp\u003eThis 1991 Merit Ultra Lights ad was carefully removed from a magazine as a 2-page spread, so the image may not line up exact at the center. A simple \"Once in a Blue Moon\" headline on the left page sets up the payoff on the right, a bold blue sweeping graphic behind the cigarette pack and the promise of unexpected flavor.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTwo-page buildup pairs a quiet opening line with a bold visual payoff\u003c\/li\u003e\n\u003cli\u003eSweeping blue graphic arc creates strong contrast against the white left page\u003c\/li\u003e\n\u003cli\u003eMerit Ultra Lights pack shown with two cigarettes displayed beside it\u003c\/li\u003e\n\u003cli\u003eClean, oversized serif type keeps the copy simple and easy to read\u003c\/li\u003e\n\u003cli\u003eA solid pick for vintage Merit or Philip Morris cigarette ad collectors\u003c\/li\u003e\n\u003cli\u003eMeasure approximately 8\" x 11\"\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Merit","offers":[{"title":"Default Title","offer_id":44225793032270,"sku":"X327","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1839\/5761\/files\/ee9414ee-6cfc-45dd-9f30-897fd8419c17.jpg?v=1787683843","url":"https:\/\/fetch-the-paper.com\/products\/merit-ultra-lights-once-in-a-blue-moon-cigarette-pack-print-ad-1991-1990s","provider":"Fetch-the-Paper","version":"1.0","type":"link"}