{"product_id":"christopher-dana-reeve-foundation-mayan-pyramid-you-print-ad-2009-2000s","title":"Christopher \u0026 Dana Reeve Foundation Mayan Pyramid \"You\" Print Ad 2009 2000s","description":"\u003cp\u003eThe Christopher \u0026amp; Dana Reeve Foundation uses a towering Mayan pyramid, apparently El Castillo at Chichen Itza, to make a point about effort and empathy. A tiny \"You\" stands at the foot of the stairs while \"Your refrigerator\" sits at the temple summit, turning an ordinary errand into an impossible climb. The ad closes with the line \"When you understand how hard it is, giving is easy.\" It is a clever cause campaign built on contrast and scale, and its stormy, blue-toned imagery gives this 2009 page real impact.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCause campaign carries the tagline \"Today's care. Tomorrow's cure.\"\u003c\/li\u003e\n\u003cli\u003eSmall asterisk labels mark the viewer at the base and a refrigerator at the summit\u003c\/li\u003e\n\u003cli\u003eCall to action invites readers to give online through the foundation\u003c\/li\u003e\n\u003cli\u003eMeasures approximately: 8\" x 11\"\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Christopher \u0026 Dana Reeve Foundation","offers":[{"title":"Default Title","offer_id":44928040534094,"sku":"AA152","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1839\/5761\/files\/christopher-dana-reeve-foundation-mayan-pyramid-you-print-ad-2009-2000s-1267293354.jpg?v=1794603638","url":"https:\/\/fetch-the-paper.com\/products\/christopher-dana-reeve-foundation-mayan-pyramid-you-print-ad-2009-2000s","provider":"Fetch-the-Paper","version":"1.0","type":"link"}